Caase Study LeasPlan

Success story:
LeasePlan

LeasePlan is a brand of LeasePlan Germany GmbH. LeasePlan is the world leader in brand-independent fleet management and has an inventory of more than 100,000 vehicles in Germany. LeasePlan Germany GmbH has been established in the German market for over 40 years.

LeasePlan specializes in vehicle leasing for commercial fleets from 1 to 29 vehicles, and has been in the market since 2000.

LeasePlan’s services include leasing by the kilometer as well as a number of support services such as maintenance and servicing, insurance, including accident and damage service, tire replacement/service, and fuel cards.


Personal approach

Customer’s goals

Creating a way to manage the indirect sales channel via partner dealerships as well as distribution and sales promotion.

Your incentive shop

Magmapool’s solution

A web-based incentive program geared to sales management.

Advantages for the customer

Increases attractiveness as a
cooperation partner


Revenue growth


Increase turnover


Additional communication path to sales staff
at cooperating car dealers


Professional implementation and execution
of the incentive program


Regular data analysis and reporting

 

The cooperation

LeasePlan works with car sales staff at cooperating car dealerships via an indirect sales channel. The sales staff have discretion to either offer the services of LeasePlan or those of a competitor. Providing incentives for sales staff is standard in car dealerships in Germany. To reward sales staff for their efforts in providing customer-oriented advice and simultaneously increase the attractiveness of working with LeasPlan, various vouchers were awarded in the early years of LeasPlan.

With LeasPlan’s increasing success, professionalizing the incentive program for sales staff became an important issue and was the starting point of the collaboration between Magmapool and LeasPlan in 2013. LeasPlan has high expectations of itself and its employees, so a very individual incentive program had to be developed.

In the implementation stage, a detailed situation and data analysis was followed by workshops and personal discussions, in which objectives and the framework for LeasPlan’s own “Bubble Club” were established. Thanks to the excellent cooperation, a high number of participants were won and first sales increases were achieved within a short time of starting the program.

The future cooperation between Magmapool and LeasPlan will focus on ongoing development of the incentive program. The latest project in this context is “Business Intelligence”.

“OUR INCENTIVE PROGRAM “BUBBLE
CLUB” IS AN ENRICHMENT FOR
LEASPLAN, CAR SALES STAFF, AND
THE COOPERATION WITH CAR DEALERSHIPS.

THE SYSTEM DOES MORE THAN COMMUNICATE
OUR BRAND PROMISE
(SIMPLE, TRANSPARENT,
AND FAIR), IT ALSO PROVIDES
US WITH A NEW POSITIVE LEVEL
OF COOPERATION WITH DEALERSHIPS,
NOT LEAST THROUGH THE VARIOUS
REPORTING OPTIONS.”

Susanne Szeltner,
Referentin Handels- und Direktmarketing

Personal consulting by Magmapool