Adolf Würth GmbH & Co. KG
Adolf Würth GmbH & Co. KG is the parent company of the global Würth Group, the world market leader in the wholesale of fastening and assembly technology products. In Germany, around 540,000 customers from the trades and crafts, construction, and industrial sectory place their trust in the 125,000 available products. Adolf Würth GmbH & Co. KG has abaout 6,800 employees in Germany.
Free added incentive for the customer to place a higher order value
Individually planned rewards campaign for high-quality merchandise rewards
Advantages for Würth
Reduce administrative effort
Fulfill almost all desired rewards
Implementation within a short period of time
With over half a million customers the topic of “customer loyalty” plays a correspondingly important role at Adolf Würth GmbH & Co. KG. Würth’s in-house trade fairs, the so-called “Powertage”, are held twice a year at over 450 locations in Germany in order to connect tradesmen from a wide variety of sectory to brick-and-mortar retailers, to thank existing customers for their trust in the company, and to attract new customers.
At these in-house trade fairs, customers are offered various non-cash rewards starting at a certain order value. For both the “Herbst-Powertage 2016” as well as the “Frühjahrs-Powertage 2017”, Adolf Würth GmbH & Co. KG sought support in the areas of Reward Logistics and Management. The wholesaler found a professional – and above all flexible – partner in Magmapool AG from Montabaur. As a developer of online incentive systems in the B2B field, the comprehensive service provider has many years of experience in the plannning and implementation of individual rewards campaigns.
Adolf Würth GmbH & Co. KG was particularly impressed wth Magmapool’s self-sufficiency and flexibility. Thanks to its own logistics center comprising more than 2,000 sqaure meters and its in-house management of rewards programs, the incentive specialists can easily implement rewards campaigns, such as these required for the Power Days, within a short period of time. Another positive side effect of the independent approach is the average delivery time of just one and a half days for unbranded rewaards.
For the “Herbst-Powertage 2016”, Adolf Würth GmbH & Co. KG had a special request for their reward: they wanted customers to receive high-quality Bluetooth headphones from a brand manufacturer. At the “Frühjahrs-Powertage 2017”, Magmapool provided high-quality knife blocks from ZWILLING (BSF). In addition to these targeted special rewards, the Magmapool portfolio has more than 4,000 other premium brand rewards from all product segments.
“DURING OUR SMOOTH AND QUICKLY IMPLEMENTED REWARDS CAMPAIGNS WITH MAGMAPOOL, WE WERE PARTICULARLY IMPRESSED BY THE PRACTICAL REORDER OPTIONS AS WELL AS THE OPTION OF RETURNING UNSHIPPED MERCHANDISE IN ITS ORIGINAL PACKAGING. THIS ALLOWED US TO RESPOND PROMPTLY TO BOTTLENECKS OR SURPLUSES. WE ALSO VALUE THE FAST AND CLEAN SHIPPING BY MAGMAPOOL LOGISTICS. OUR REQUIREMENTS WERE COMPLETELY FULFILLED.”